Rapala Fishing Lures

Rapala is the world's leading brand of fishing lures with designs and patterns for freshwater, and saltwater species found all over the world. Rapala lures include top water, sinking, and suspending baits designed for casting and trolling. The innovation began over 70 years ago and has continued to this day with proven lures that mimic bait fish colors and swimming actions to attract and catch gamefish. Rapala lures have set world records on every continent except Antarctica, Rapala has the perfect lure for your target fish, region, and season.