Yo-Zuri offers a line of fishing products that professional fishing guides and fishing enthusiasts enjoy all over the world. For over 50 years Yo-Zuri has been recognized as the fishing tackle industry's leading manufacturer of quality fishing products. Yo-Zuri fishing lures catch fish like no other brand. Yo-Zuri lures have innovative features like magnetic weight transfer and rattle sound systems plus crystal, holographic, reflective and now color changing finishes and color patterns. Yo-Zuri Sashimi lures with color changing technology chameleon finishes are now in stock!